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Declare independence! Don't let them do that to you!!

Tuesday, February 08, 2005

Arent You Even Gonna Watch It For The Commercials? 

NO!
FUCK THAT!
Commercials suck. Getting excited about 30 second sensory overloads designed specifically to get you further in debt and mired in our consume-till-you-pop culture is the height of mass insanity. It's about short attention spans and even shorter bank balances, people! It's about getting you drunk and getting you hard, which in turns loosens your purse strings. It's not called selling out anymore, it buying in. Buying into shitty beer is patriotic, sluts on the shine-box are patriotic, that new car that will burn a hole in your pocket and planet? that's patriotic, too. I actually did stick around to watch a couple of Super Bowl commercials and one stands out in particular. People are in line at an American airport. Unarmed soldiers start streaming out through one of the nearby gates, some are in uniform, some are in their civvies. They walk proudly in slow motion as the people on line begin to applaud for them. Some are cheering. The soldiers are smiling, the people are smiling, hurrah for the people, hurrah for our soldiers. -BROUGHT TO YOU BY ANHEISER BUSCH- Their programming creates connections in your brain. Subconsciously, you are being rewired to fit THEIR design. It's so formulaic you'd think we were all jacked into the Matrix.
So yeah, fuck commercials. Some are good, and might even be artistic or culturally important (Apple's 1984 ad comes to mind), but one golden shit doesn't mean you start eating turds.

TMW02-09-05
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